Experiments
In order to test the notion that attention plays a vital role in visual perception, Treisman and Schmidt (1982) designed an experiment to show that features may exist independently of one another early in processing. Participants were shown a picture involving four objects hidden by two black numbers. The display was flashed for one-fifth of a second followed by a random-dot masking field that appeared on screen to eliminate “any residual perception that might remain after the stimuli were turned off”. Participants were to report the black numbers they saw at each location when the shapes had previously been. The results of this experiment verified Treisman and Schmidt's hypothesis. In 18% of trials, participants reported seeing shapes “made up of a combination of features from two different stimuli”, even when the stimuli had great differences; this is often referred to as an illusory conjunction. Specifically, illusory conjunctions occur in various situations. For example, you may identify a passing person wearing a red shirt and yellow hat and very quickly transform him or her into one wearing a yellow shirt and red hat. The Feature integration theory provides explanation for illusory conjunctions; because features exist independently of one another during early processing and are not associated with a specific object, they can easily be incorrectly combined both in laboratory settings, as well as in real life situations.
As previously mentioned, Balint's syndrome patients have provided support for the Feature Integration Theory. Particularly, Research participant R.M., a Bálint's syndrome sufferer who was unable to focus attention on individual objects, experiences illusory conjunctions when presented with simple stimuli such as a "blue O" or a "red T." In 23% of trials, even when able to view the stimulus for as long as 10 seconds, R.M. reported seeing a "red O" or a "blue T". This finding is in accordance with feature integration theory's prediction of how one with a lack of focused attention would erroneously combine features.
If people use their prior knowledge or experience to perceive an object, they are less likely to make mistakes, or illusory conjunctions. In order to explain this phenomenon, Treisman and Souther (1986) conducted an experiment in which they presented three shapes to participants where illusory conjunctions could exist. Surprisingly, when she told participants that they were being shown a carrot, lake, and tire (in place of the orange triangle, blue oval, and black circle, respectively), illusory conjunctions did not exist. Treisman maintained that prior-knowledge played an important role in proper perception. Normally, bottom-up processing is used for identifying novel objects; but, once we recall prior knowledge, top-down processing is used. This explains why people are good at identifying familiar objects rather than unfamiliar.
Read more about this topic: Feature Integration Theory
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