Broadsheet - Printing Considerations

Printing Considerations

Modern printing facilities most efficiently print broadsheet sections in multiples of eight pages (with four front pages and four back pages). The broadsheet is then cut in half during the process. Thus the newsprint rolls used are defined by the width necessary to print four front pages. The width of a newsprint roll is called its web. Thus the new 12-inch-wide front page broadsheet newspapers in the United States use a 48-inch web newsprint roll.

With profit margins narrowing for newspapers in the wake of competition from broadcast, cable television, and the internet, newspapers are looking to standardize the size of the newsprint roll. The Wall Street Journal with its 12-inch wide frontpage was printed on 48-inch web newsprint. Early adopters in the downsizing of broadsheets initially used a 50-inch web (12 1⁄₂-inch front pages). However the 48-inch web is now rapidly becoming the definitive standard in the U.S. The New York Times held out on the downsizing until July 2006, saying it would stick to its 54-inch web (13 1⁄₂-inch front page). However, the paper adopted the narrower format beginning Monday, August 6, 2007.

The smaller newspapers also have the advantage of being easier to handle, particularly among commuters.