A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
Read more about Brand: History, Concepts, Expanding Role of Brand
Other articles related to "brand":
... During the 2009–10 season, Wade switched from Converse to Nike's Jordan Brand ... into the NBA, I didn't have a lot of exposure and Converse gave me an opportunity to head a brand and be the face of a brand ... shoes out of the deal and my dream came true at the Converse brand, because they put my name on a pair of sneakers." Wade was hand-chosen by Michael Jordan and debuted the Air ...
... In 1907, during the Harden-Moltke scandals, Adolf Brand, the founding editor of the homosexual periodical Der Eigene, printed a pamphlet alleging that Bülow had been ... Sued for slander and brought to trial on 7 November 1907, Brand asserted that the Chancellor had embraced and kissed his private secretary, Privy ... Taking the stand, Eulenburg defended himself against Brand's charge by denying that he had ever held such events, and against Bülow's insinuation by claiming that he had never engaged in same-sex ...
... or combination thereof for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors ... rebranding should be part of an overall brand strategy for a product or service ... This may involve radical changes to the brand's logo, brand name e.g.orphan initialism, image, marketing strategy, and advertising themes ...
... The iconic phrase is attributed to Stewart Brand ... Brand told Steve Wozniak On the one hand information wants to be expensive, because it's so valuable ... Brand's conference remarks are transcribed in the Whole Earth Review (May 1985, p ...
... Finlux is a brand of consumer electronic related products, ranging from radio receivers to plasma televisions and DVD players it was also the name ... Over the years, the brand has been owned by several international companies ...
Famous quotes containing the word brand:
“Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
—George Eliot [Mary Ann (or Marian)
“The question mark is alright when it is all alone when it
is used as a brand on cattle or when it could be used
in decoration but connected with writing it is
completely entirely completely uninteresting.... A
question is a question, anybody can know that a
question is a question and so why add to it the
question mark when it is already there when the
question is already there in the writing.”
—Gertrude Stein (1874–1946)
“Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.”
—Helen Rowland (1875–1950)