A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
Read more about Brand: History, Concepts, Expanding Role of Brand
Other articles related to "brand":
... Finlux is a brand of consumer electronic related products, ranging from radio receivers to plasma televisions and DVD players it was also the name of two ... Over the years, the brand has been owned by several international companies ...
... is the creation of a new name, term, symbol, design, or combination thereof for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ... Far from just a change of visual identity, rebranding should be part of an overall brand strategy for a product or service ... This may involve radical changes to the brand's logo, brand name e.g.orphan initialism, image, marketing strategy, and advertising themes ...
... The iconic phrase is attributed to Stewart Brand ... Brand told Steve Wozniak On the one hand information wants to be expensive, because it's so valuable ... Brand's conference remarks are transcribed in the Whole Earth Review (May 1985, p ...
... In 1907, during the Harden-Moltke scandals, Adolf Brand, the founding editor of the homosexual periodical Der Eigene, printed a pamphlet alleging that Bülow had ... Sued for slander and brought to trial on 7 November 1907, Brand asserted that the Chancellor had embraced and kissed his private secretary, Privy Councilor Max Scheefer, at all-male gatherings hosted by Philipp ... Taking the stand, Eulenburg defended himself against Brand's charge by denying that he had ever held such events, and against Bülow's insinuation by claiming that he ...
... the 2009–10 season, Wade switched from Converse to Nike's Jordan Brand ... the NBA, I didn't have a lot of exposure and Converse gave me an opportunity to head a brand and be the face of a brand ... I've gotten five shoes out of the deal and my dream came true at the Converse brand, because they put my name on a pair of sneakers." Wade was hand-chosen by Michael Jordan and ...
Famous quotes containing the word brand:
“We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.”
—Vladimir Nabokov (1899–1977)
““Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 1–2)
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)