Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at $3.26 billion (USD). The new owners promptly initiated a restructuring of the company to reverse its fortunes.

At the end of fiscal year 2011, Burger King reported it had more than 12,400 outlets in 73 countries; of these, 66 percent are in the United States and 90 percent are privately owned and operated. BK has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances the company's and its licensees' relations have degenerated into precedent-setting court cases.

The Burger King menu has evolved from a basic offering of burgers, French fries, sodas, and milkshakes in 1954, to a larger, more diverse set of product offerings. In 1957, the Whopper was the first major addition to the menu; it has since become Burger King's signature product. Conversely, BK has introduced many products which failed to catch hold in the marketplace. Some of these failures in the US have seen success in foreign markets, where BK has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually come to hurt the company's financial underpinnings and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from the previous male-oriented menu and introduce new menu items, product reformulations, and packaging as part of 3G Capital's restructuring plans of the company.

The 1970s were the "Golden Age" of Burger King advertising, but beginning in the early 1980s, the company's advertising began to lose focus; a series of less successful ad campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). CP+B completely reorganized Burger King's advertising with a series of new campaigns centered on a redesigned Burger King character accompanied with a new online presence. While highly successful, some of CP+B commercials were derided for perceived sexism or cultural insensitivity. New owner, 3G Capital, terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen to begin a new product oriented campaign with expanded demographic targeting.

Read more about Burger King:  History, Structure and Operations, Franchises, International Operations, Controversies and Legal Cases, Charitable Contributions and Services, Products, Advertising

Other articles related to "burger king, burger":

List Of Burger King Products - Burgers - Whopper
... Introduced in 1957, The Whopper is Burger King's signature hamburger product ... Burger King will also add any condiment it sells, including tartar sauce, honey mustard, steak sauce and hot sauce ... Additionally, Burger King has sold several different promotional varieties throughout the years as limited time offerings ...
Burger King Corporation V Hungry Jack's
... Burger King Corporation v Hungry Jack's (2001) 69 NSWLR 558 was an Australian court case decided in the New South Wales Court of Appeal on 21 June 2001, concerning a dispute between United States-based fast food chain ... the two companies, and the resulting attempts of Burger King to terminate the contract ... The Court of Appeal decided that Burger King could not terminate the contract, for several reasons, one of which was that it was in breach of an implied term of good faith ...
List Of Barako Bull Energy Seasons - Two-conference Era
... wildcard round Air21 94, Purefoods 82* San Miguel 105, Air21 86* Fiesta Conference Burger King Titans 4th/10 6..571 3 Wildcard phase Quarterfinals Semifinals 3rd-place playoff Burger ... Lucia 1 San Miguel 4, Burger King 2 Burger King 132, Rain or Shine 118* Burger King Whoppers 2009-10 Philippine Cup 8th/10 12..222 9 1st wildcard ...
Burger King - Advertising
... Since its foundation in 1954, Burger King has employed varied advertising programs, both successful and unsuccessful ... jingle, the inspiration for its current mascot the Burger King, and several well known and parodied slogans such as "Have it your way" and "It takes two hands to handle a Whopper" ... Burger King introduced the first attack ad in the fast food industry with a pre-teen Sarah Michelle Gellar in 1981 ...
Spengbab - Reception - Criticism and Controversy
... In April 2009, in a tie-in partnership with Burger King and Nickelodeon, Burger King released an advertisement featuring SpongeBob and Sir Mix-a-Lot ... In an official statement released by Burger King, they claimed that "this campaign is aimed at parents." “ The children who watched the cartoon were operating at half the capacity ...

Famous quotes containing the word king:

    When the Prince of Piedmont [later Charles Emmanuel IV, King of Sardinia] was seven years old, his preceptor instructing him in mythology told him all the vices were enclosed in Pandora’s box. “What! all!” said the Prince. “Yes, all.” “No,” said the Prince; “curiosity must have been without.”
    Horace Walpole (1717–1797)