Audience Measurement And Analytics Ltd. (a Map)
Audience Measurement & Analytics Limited (aMap) is the only overnight TV Audience Measurement System that provides data on Television in India on multiple dimensions like demographics, ownership, viewership etc. It also run the AmapDigital, an overnight DTH (Direct-to-home) TV audience measurement panel.
Read more about Audience Measurement And Analytics Ltd. (a Map): Background, Activities, AMap's Methodology, AMap Chosen As Audience Measurement Currency By Eurodata TV Worldwide, Connectivity Data, Audience Research Laboratory, See Also
Famous quotes containing the words audience and/or measurement:
“The flattering, if arbitrary, label, First Lady of the Theatre, takes its toll. The demands are great, not only in energy but eventually in dramatic focus. It is difficult, if not impossible, for a star to occupy an inch of space without bursting seams, cramping everyone else’s style and unbalancing a play. No matter how self-effacing a famous player may be, he makes an entrance as a casual neighbor and the audience interest shifts to the house next door.”
—Helen Hayes (1900–1993)
“That’s the great danger of sectarian opinions, they always accept the formulas of past events as useful for the measurement of future events and they never are, if you have high standards of accuracy.”
—John Dos Passos (1896–1970)