Audience Measurement And Analytics Ltd. (a Map)
Audience Measurement & Analytics Limited (aMap) is the only overnight TV Audience Measurement System that provides data on Television in India on multiple dimensions like demographics, ownership, viewership etc. It also run the AmapDigital, an overnight DTH (Direct-to-home) TV audience measurement panel.
Read more about Audience Measurement And Analytics Ltd. (a Map): Background, Activities, AMap's Methodology, AMap Chosen As Audience Measurement Currency By Eurodata TV Worldwide, Connectivity Data, Audience Research Laboratory, See Also
Famous quotes containing the words audience and/or measurement:
“An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark—that is critical genius.”
—Billy Wilder (b. 1906)
“That’s the great danger of sectarian opinions, they always accept the formulas of past events as useful for the measurement of future events and they never are, if you have high standards of accuracy.”
—John Dos Passos (1896–1970)