Audience Research Laboratory
aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the MICA campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology, anthropology, advocacy and market research to bring in different dimensions for exploring audience research data.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
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