Audience Research Laboratory
aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the MICA campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology, anthropology, advocacy and market research to bring in different dimensions for exploring audience research data.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
Famous quotes containing the words audience, research and/or laboratory:
“The Taylor and the Painter often contribute to the Success of a Tragedy more than the Poet. Scenes affect ordinary Minds as much as Speeches; and our Actors are very sensible, that a well-dressed Play has sometimes brought them as full Audiences, as a well-written one.... But however the Show and Outside of the Tragedy may work upon the Vulgar, the more understanding Part of the Audience immediately see through it, and despise it.”
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“Men talk, but rarely about anything personal. Recent research on friendship ... has shown that male relationships are based on shared activities: men tend to do things together rather than simply be together.... Female friendships, particularly close friendships, are usually based on self-disclosure, or on talking about intimate aspects of their lives.”
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“We’re all of us guinea pigs in the laboratory of God. Humanity is just a work in progress.”
—Tennessee Williams (1914–1983)