Audience Research Laboratory
aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the MICA campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology, anthropology, advocacy and market research to bring in different dimensions for exploring audience research data.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
Famous quotes containing the words audience, research and/or laboratory:
“The audience is the most revered member of the theater. Without an audience there is no theater. Every technique learned by the actor, every curtain, every flat on the stage, every careful analysis by the director, every coordinated scene, is for the enjoyment of the audience. They are our guests, our evaluators, and the last spoke in the wheel which can then begin to roll. They make the performance meaningful.”
—Viola Spolin (b. 1911)
“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?””
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“With all of its bad influences, T.V. is not to be feared.... It can be a fairly safe laboratory for confronting, seeing through, and thus being immunized against unhealthy values so as to be “in the world but not of it.””
—Polly Berrien Berends (20th century)