Audience Research Laboratory
aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the MICA campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology, anthropology, advocacy and market research to bring in different dimensions for exploring audience research data.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
Famous quotes containing the words audience, research and/or laboratory:
“The audience is the most revered member of the theater. Without an audience there is no theater. Every technique learned by the actor, every curtain, every flat on the stage, every careful analysis by the director, every coordinated scene, is for the enjoyment of the audience. They are our guests, our evaluators, and the last spoke in the wheel which can then begin to roll. They make the performance meaningful.”
—Viola Spolin (b. 1911)
“I did my research and decided I just had to live it.”
—Karina O’Malley, U.S. sociologist and educator. As quoted in the Chronicle of Higher Education, p. A5 (September 16, 1992)
“Today, each artist must undertake to invent himself, a lifelong act of creation that constitutes the essential content of the artist’s work. The meaning of art in our time flows from this function of self-creation. Art is the laboratory for making new men.”
—Harold Rosenberg (1906–1978)