Activities
aMap today, in India, has established itself as the Asia’s largest and only overnight television audience measurement system with latest technology and system driven procedures for providing highly reliable and quality data on television ratings, gross rating points (GRP), reach, time spent, market share, target groups, connectivity of channels, content analysis and much more.
Audience Measurement and Analytics Ltd.(aMap) has:
- The Asia’s largest overnight panel encompassing 6,000 Metered Homes
- Pan India presence - aMap reaches 31 Markets in India
- Covers uncovered markets - Jammu, Guwahati, Bihar and Jharkhand introduced first time in India
- Meeting the needs of the media industry through:
- Overnight availability of TV ratings data
- Data availability on multiple data dimensions like demographics, ownership, viewing intensity, etc.
aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers. Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across durable ownership, vehicle ownership, type of TV, size of household, occupation and education of individuals, monthly household income, children at home, chief wage earner, type of dwelling and many more.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
Famous quotes containing the word activities:
“The old, subjective, stagnant, indolent and wretched life for woman has gone. She has as many resources as men, as many activities beckon her on. As large possibilities swell and inspire her heart.”
—Anna Julia Cooper (1859–1964)
“I am admonished in many ways that time is pushing me inexorably along. I am approaching the threshold of age; in 1977 I shall be 142. This is no time to be flitting about the earth. I must cease from the activities proper to youth and begin to take on the dignities and gravities and inertia proper to that season of honorable senility which is on its way.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“Both at-home and working mothers can overmeet their mothering responsibilities. In order to justify their jobs, working mothers can overnurture, overconnect with, and overschedule their children into activities and classes. Similarly, some at-home mothers,... can make at- home mothering into a bigger deal than it is, over stimulating, overeducating, and overwhelming their children with purposeful attention.”
—Jean Marzollo (20th century)