Activities
aMap today, in India, has established itself as the Asia’s largest and only overnight television audience measurement system with latest technology and system driven procedures for providing highly reliable and quality data on television ratings, gross rating points (GRP), reach, time spent, market share, target groups, connectivity of channels, content analysis and much more.
Audience Measurement and Analytics Ltd.(aMap) has:
- The Asia’s largest overnight panel encompassing 6,000 Metered Homes
- Pan India presence - aMap reaches 31 Markets in India
- Covers uncovered markets - Jammu, Guwahati, Bihar and Jharkhand introduced first time in India
- Meeting the needs of the media industry through:
- Overnight availability of TV ratings data
- Data availability on multiple data dimensions like demographics, ownership, viewing intensity, etc.
aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers. Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across durable ownership, vehicle ownership, type of TV, size of household, occupation and education of individuals, monthly household income, children at home, chief wage earner, type of dwelling and many more.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
Famous quotes containing the word activities:
“The old, subjective, stagnant, indolent and wretched life for woman has gone. She has as many resources as men, as many activities beckon her on. As large possibilities swell and inspire her heart.”
—Anna Julia Cooper (1859–1964)
“Both gossip and joking are intrinsically valuable activities. Both are essentially social activities that strengthen interpersonal bonds—we do not tell jokes and gossip to ourselves. As popular activities that evade social restrictions, they often refer to topics that are inaccessible to serious public discussion. Gossip and joking often appear together: when we gossip we usually tell jokes and when we are joking we often gossip as well.”
—Aaron Ben-Ze’Ev, Israeli philosopher. “The Vindication of Gossip,” Good Gossip, University Press of Kansas (1994)
“Minds do not act together in public; they simply stick together; and when their private activities are resumed, they fly apart again.”
—Frank Moore Colby (1865–1925)