Activities
aMap today, in India, has established itself as the Asia’s largest and only overnight television audience measurement system with latest technology and system driven procedures for providing highly reliable and quality data on television ratings, gross rating points (GRP), reach, time spent, market share, target groups, connectivity of channels, content analysis and much more.
Audience Measurement and Analytics Ltd.(aMap) has:
- The Asia’s largest overnight panel encompassing 6,000 Metered Homes
- Pan India presence - aMap reaches 31 Markets in India
- Covers uncovered markets - Jammu, Guwahati, Bihar and Jharkhand introduced first time in India
- Meeting the needs of the media industry through:
- Overnight availability of TV ratings data
- Data availability on multiple data dimensions like demographics, ownership, viewing intensity, etc.
aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers. Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across durable ownership, vehicle ownership, type of TV, size of household, occupation and education of individuals, monthly household income, children at home, chief wage earner, type of dwelling and many more.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
Famous quotes containing the word activities:
“Love and work are viewed and experienced as totally separate activities motivated by separate needs. Yet, when we think about it, our common sense tells us that our most inspired, creative acts are deeply tied to our need to love and that, when we lack love, we find it difficult to work creatively; that work without love is dead, mechanical, sheer competence without vitality, that love without work grows boring, monotonous, lacks depth and passion.”
—Marta Zahaykevich, Ucranian born-U.S. psychitrist. “Critical Perspectives on Adult Women’s Development,” (1980)
“The most remarkable aspect of the transition we are living through is not so much the passage from want to affluence as the passage from labor to leisure.... Leisure contains the future, it is the new horizon.... The prospect then is one of unremitting labor to bequeath to future generations a chance of founding a society of leisure that will overcome the demands and compulsions of productive labor so that time may be devoted to creative activities or simply to pleasure and happiness.”
—Henri Lefebvre (b. 1901)
“...I have never known a “movement” in the theater that did not work direct and serious harm. Indeed, I have sometimes felt that the very people associated with various “uplifting” activities in the theater are people who are astoundingly lacking in idealism.”
—Minnie Maddern Fiske (1865–1932)