Activities
aMap today, in India, has established itself as the Asia’s largest and only overnight television audience measurement system with latest technology and system driven procedures for providing highly reliable and quality data on television ratings, gross rating points (GRP), reach, time spent, market share, target groups, connectivity of channels, content analysis and much more.
Audience Measurement and Analytics Ltd.(aMap) has:
- The Asia’s largest overnight panel encompassing 6,000 Metered Homes
- Pan India presence - aMap reaches 31 Markets in India
- Covers uncovered markets - Jammu, Guwahati, Bihar and Jharkhand introduced first time in India
- Meeting the needs of the media industry through:
- Overnight availability of TV ratings data
- Data availability on multiple data dimensions like demographics, ownership, viewing intensity, etc.
aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers. Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across durable ownership, vehicle ownership, type of TV, size of household, occupation and education of individuals, monthly household income, children at home, chief wage earner, type of dwelling and many more.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
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—Faye J. Crosby (20th century)
“If it is to be done well, child-rearing requires, more than most activities of life, a good deal of decentering from ones own needs and perspectives. Such decentering is relatively easy when a society is stable and when there is an extended, supportive structure that the parent can depend upon.”
—David Elkind (20th century)
“...I have never known a movement in the theater that did not work direct and serious harm. Indeed, I have sometimes felt that the very people associated with various uplifting activities in the theater are people who are astoundingly lacking in idealism.”
—Minnie Maddern Fiske (18651932)