Background
Audience Measurement and Analytics Ltd., also known as aMap, began in 2004 on the basis of its research in India, which showed that a significant number of opinion leaders felt that the industry required a state-of-art audience measurement system.
aMap collects viewership data using Telecontrol VIII data collection units sourced from Telecontrol AG, and wireless connections using GSM modems.
The measurement system of aMap is rigorous and comprehensive enough to handle a complex multi-layered Indian audience. Also, because of competition among so many channels, the need was to get data much faster.
Read more about this topic: Audience Measurement And Analytics Ltd. (a Map)
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