Ambassador Theatre Group
The Ambassador Theatre Group (ATG) is a major theatre organisation based in the United Kingdom. ATG's key operations comprise three inter-related activities: theatre ownership and management; theatre producing activity; and ticketing and marketing operations.
ATG is the largest theatre ownership / management group in the UK by number of seats. It is one of the leading ticket retailers, and claims to be the largest in theatre ticketing. As a theatrical producer, ATG's market share of UK theatrical production was estimated in 2010 as less than 10 per cent by the Office of Fair Trading.
The company was founded and is run by the husband-and-wife team of Howard Panter and Rosemary Squire, who in 2013 were judged (joint) top of the list of the 100 most influential people working in the UK theatre industry (after three years at the top on their own account) by The Stage newspaper.
Read more about Ambassador Theatre Group: Business Model, UK Theatre Ownership and Management, Theatre Producing Activity, Ticketing and Marketing Operations, Culture, Ownership
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