Ambassador Theatre Group - Business Model

Business Model

ATG's business model involves the combination of theatre ownership with production management, marketing and ticket operations. ATG manage (and in some cases own) venues, mainly theatres, which host shows for paying audiences, including but not exclusively limited to shows created by its production functions; ATG's production functions create shows, which are hired out for performance at theatres including but not exclusively limited to theatres managed by ATG; and ATG's ticketing and marketing function sells and charges fees for selling tickets, for venues, including but not exclusively limited to venues owned by ATG.

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