Ambassador Theatre Group - Culture

Culture

Panter has on several occasions described ATG as a company "of national stature but with local sensitivity".

ATG has demonstrated a commitment to the (often historic) buildings that it manages. In 2009, the Theatres Trust, the National Advisory Public Body for theatres in the UK, stated that it "works regularly with ATG, advising them on their plans for maintenance and care of their theatres. As well as having a good record of looking after its theatres, the company has also been a leader in promoting environmental best practice and reducing their theatres' carbon emissions." ATG also uses a "restoration levy" on tickets to raise funds to upgrade the theatres that they manage.

ATG have won awards for staff training including the 2005 Excellence in Workforce Development Award from the Learning and Skills Council.

The company has displayed commitment to innovation, with examples including the pioneering of ergonomically improved seats, adapted theatre performances for children with autism disorders, and the 'ATG Theatre Card' loyalty program.

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