ZX80 - Reception

Reception

Sales of the ZX80 reached about 50,000 — an unheard of number for the day which contributed significantly to the UK leading the world in home computer ownership through the 1980s. Owing to the unsophisticated design and the tendency for the units to overheat, surviving machines in good condition are quite uncommon and can fetch high prices by collectors.

The primary audience for such computers at the time was hobbyists, and the ZX80 was primarily marketed towards that end. In the US, the ZX80 was available in two forms: a prebuilt unit for US$199.95, or a "kit" version, which provided all the parts but required assembly, for US$149.95. Capitalizing on the price, the system was advertised (in computing and electronics magazines) with the slogan "The first personal computer for under $200".

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