Product Promotion
Zoom was the mascot for Nestlé's Galak chocolate brand until the company ended its licence in 2003. However, the series rights-holders sued Nestlé after extant stocks of Galak product featuring the character continued to circulate.
Read more about this topic: Zoom The White Dolphin
Famous quotes containing the words product and/or promotion:
“In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.”
—Daniel J. Boorstin (b. 1914)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)