Modern Era
Today, Yardley London is one of England’s oldest and most established purveyors of quality perfumes, soaps and toiletries, after Floris of London in London, England and Creed (perfume) formerly of London, England. Steeped in a 242 year heritage, Yardley London is a quintessentially English fragrance brand and prides itself on offering authentic and credible quality floral fragrances and ancillary body products. Yardley London prides itself on its two Royal warrants and since 1921 has been awarded 6 Royal warrants.
Currently, its product range consists of perfume, bath and body luxuries, skin care, and hair care products. The colour cosmetics range of Yardley has been discontinued, with the exception of Yardley London, South Africa which is owned by Coty, and still produces a complete line of cosmetics, nail and skin care products, in addition to a number of fragrances for both men and women.
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Famous quotes containing the words modern and/or era:
“It is obvious that all sense has gone out of modern marriage: which is, however, no objection to marriage but to modernity.”
—Friedrich Nietzsche (1844–1900)
“The era of the political was one of anomie: crisis, violence, madness and revolution. The era of the transpolitical is that of anomaly: an aberration of no consequence, contemporaneous with the event of no consequence.”
—Jean Baudrillard (b. 1929)