Acquisition By Yahoo!
In 2003, Overture was acquired by its biggest customer, Yahoo!, for $1.63 billion. The old brand name of Overture has now been phased out as Yahoo! re-brands many of its products under the Yahoo! name. The exception to this is in Japan and Korea where the local businesses continue to use the Overture brand.
Read more about this topic: Yahoo! Search Marketing
Famous quotes containing the word acquisition:
“Wars and revolutions and battles are due simply and solely to the body and its desires. All wars are undertaken for the acquisition of wealth; and the reason why we have to acquire wealth is the body, because we are slaves in its service.”
—Socrates (469–399 B.C.)