Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc. (formerly GoTo.com). GoTo.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
Read more about Yahoo! Search Marketing: Origins of GoTo.com, Acquisition By Yahoo!, Details of Current Service, Patent Litigation, Adware Partnership
Famous quotes containing the word search:
“When a person doesn’t understand something, he feels internal discord: however he doesn’t search for that discord in himself, as he should, but searches outside of himself. Thence a war develops with that which he doesn’t understand.”
—Anton Pavlovich Chekhov (1860–1904)