Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.
Yahoo began offering this service after acquiring Overture Services, Inc. (formerly GoTo.com). GoTo.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
Read more about Yahoo! Search Marketing: Origins of GoTo.com, Acquisition By Yahoo!, Details of Current Service, Patent Litigation, Adware Partnership
Famous quotes containing the word search:
“The search for conspiracy only increases the elements of morbidity and paranoia and fantasy in this country. It romanticizes crimes that are terrible because of their lack of purpose. It obscures our necessary understanding, all of us, that in this life there is often tragedy without reason.”
—Anthony Lewis (b. 1927)