Yada is a Japanese surname. Notable people with the surname include:
- Kōji Yada (born 1933), Japanese voice actor
- Lena Yada (born 1978), Japanese-American model, actress, and surfer
- Minoru Yada (born 1931), Japanese voice actor
- Tatsuo Yada (born 1940), mayor of Kobe, Japan
- Yusuke Yada (born 1983), Japanese football player