Xpax

Xpax is Celcom’s primary brand of prepaid mobile telecommunication services operating under the 013/019 prefixes. The Xpax brand was incepted in 2005 and targeted at providing relevant services and rewards to a youth centric target segment. In April 2011, the brand revolutionized the prepaid segment in Malaysia by introducing a first of its kind charging mechanism that gave more value to customers by charging the price of only one minute for the duration of an entire call.