Xinhua News Agency - Internal Media

Internal Media

The Chinese media's internal publication system, in which certain journals are published exclusively for government and party officials, provides information and analysis which are not generally available to the public. The State values these internal reports because they contain much of China's most sensitive, controversial, and high-quality investigative journalism.

Xinhua and many other Chinese media organizations produce reports for the "internal" journals. Informed observers note that journalists generally like to write for the internal publications—typically, only the most senior or most capable print and broadcast reporters are given such opportunities – because they can write less polemical and more comprehensive stories without having to omit unwelcome details commonly done in the print media directed to the general public. The internal reports, written from a large number of countries, typically consist of in depth analyses of international situations and domestic attitudes towards regional issues and a certain country's perception of China.

The Chinese government's internal media publication system follows a strict hierarchical pattern designed to facilitate party control. A publication called Reference News—which includes translated articles from abroad as well as news and commentary by senior Xinhua reporters—is delivered by Xinhua personnel, rather than by the national mail system, to officials at the working level and above. A three-to-ten-page report called Internal Reference (Neibu Cankao) is distributed to officials at the ministerial level and higher. One example was the first reports on the SARS outbreak by Xinhua which only government officials were allowed to see. The most highly classified Xinhua internal reports, known as "redhead reference" (Hong Tou Cankao) reports, are issued occasionally to the top dozen or so party and government officials.

There are signs that the internal publication system is breaking down as more information becomes widely available in China. A Hong Kong-based political journal circulated on the Chinese mainland has questioned the need for such a system in light of China's modern telecommunications and expanding contacts with the outside world. Internal publications are becoming less exclusive; some are now being sold illegally on the street and are increasingly available to anyone with money.