The origins of WVIR-DT3 began on January 24, 2006 when The WB and UPN announced the two networks would end broadcasting and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents "C"BS (the parent company of UPN) and the "W"arner Bros. unit of Time Warner. At the network's launch on September 18, WVIR gained The CW affiliation through The CW Plus. The main station launched a new second digital subchannel to serve as the network's outlet in the Charlottesville and Harrisonburg areas. On September 13, 2007, WVIR began offering NBC Weather Plus on the second digital subchannel. As a result, The CW moved to a new third digital subchannel where it remains today.
On October 17, 2012 the station started broadcasting in full HD.
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