WSB-TV, virtual channel 2.1 (digital channel 39), is the ABC affiliate in Atlanta. It is the flagship television station of Cox Enterprises, through its Cox Media Group subsidiary. Its offices and TV studios are located at the WSB Television and Radio Group building in Midtown Atlanta at 1601 West Peachtree Street, along with the offices and studios of sister radio stations WSB AM 750, WSB-FM 98.5, WSBB FM 95.5, WSRV FM 97.1, and WALR-FM 104.1 (all of which transmit from other sites). It is also co-owned with the daily publisher The Atlanta Journal-Constitution, which is based from a separate facility in the suburb of Dunwoody. In the Atlanta area, it is broadcast on channel 3 on local area cable systems (cable channel 2 is held by Christian independent station WATC-DT).
The WSB-TV transmission tower is located immediately adjacent to Freedom Parkway, east of downtown Atlanta and just southwest of the Carter Center. It is so close to the highway that one of its three sets of guy wires passes over the road. Because freezing rain may accumulate in winter storms (especially since the tops of towers are colder than at ground level), the road is covered by a "tunnel" to prevent heavy ice from falling into the roadway or onto cars during and after storms. The tower has carried both analog and digital for WSB, but has no other FM or TV tenants listed by the FCC. The station has also applied for three digital broadcast translators due to the poor performance of the ATSC digital TV standard, which has caused many viewers to lose the station's over-the-air signal.
The station is also the flagship of the Mega Millions multi-state lottery.