2010-present: La Mega 97.7
On October 11, 2010, the Cincinnati Business Courier reported that First Broadcasting had entered into a Local Marketing Agreement for the WOXY-FM frequency with TSJ News, Incorporated, and that in November 2010, WOXY would become a Hispanic station called "La Mega."
TSJ assumed operation of WOXY, and the station officially flipped to "La Mega" on November 15, 2011.
La Mega broadcasts originate from a studio at TSJ's headquarters in Blue Ash, Ohio. Most daytime dayparts have Spanish-speaking disc jockeys, including morning and afternoon drive times. In addition to Spanish Variety music, La Mega broadcasts community information and announcements targeted toward the Greater Cincinnati Latino community.
Presently, First Broadcasting retains operation of WAOL, which still broadcasts the MAX FM format. Both WAOL and WOXY continued to broadcast Ohio State University football and men's basketball games for the remainder of the 2010-2011 season, in order to fulfill the contract First Broadcasting had signed with the University before TSJ assumed daily operations for WOXY.
Read more about this topic: WOXY (FM)