WOXY (FM)

WOXY (FM)

WOXY (97.7 FM), is a radio station licensed to Mason, Ohio as part of the Cincinnati market. Nicknamed La Mega 97.7, the station now broadcasts a Spanish Variety music format, playing a mix of Spanish pop and rock, Regional Mexican, and tropical Latin music. La Mega is the first and, at present, only FM radio station in the Cincinnati market broadcasting primarily in Spanish.

Before WOXY-FM became known as La Mega, it was known as WOXR from the 1970s through 1983, and then most popularly, 97X: The Future of Rock and Roll from 1983 to 2004. 97X continued to broadcast over the Internet at WOXY.com, until it shut down in 2010 due to financial challenges.