Wlld

WLLD

WLLD is a Rhythmic Contemporary Hits-formatted radio station licensed to Lakeland, Florida that serves the Tampa Bay area in Florida, and is owned by CBS Radio. Although the target audience of WiLD 94.1 is mainly people of ages 18–34, its main competitor is currently Clear Channel-owned Mainstream Urban, WBTP, 95.7 the Beat. WLLD's transmitting facilities are in southeastern Hillsborough County, near the "Four Corners". The station can be picked up as far as Cape Coral, Leesburg, Orlando and Okeechobee. Unlike most rhythmic contemporary stations in the United States, which focus mostly dance and rhythmic pop (with little hip-hop/R&B) material, WLLD has an emphasis on hip-hop/rap and R&B tracks, which originally formed the format in the late 1980s.