Advertising
WKD Vodka has been heavily promoted in the UK. Promotion includes a TV advertising campaign, a national poster campaign, scoreboard sponsorship at Premiership football clubs, giving out samples in bars and clubs, sponsorship, and student tours. Their catchphrase "Have you got a WKD side?" was launched in 2000 and hit TV screens in 2001. The TV adverts feature men pulling pranks or behaving in a strange or selfish manner for the beverage.
Along with several other alcopop or RTD producers, WKD have been accused by the UK ASA of using advertising which was likely to appeal to under-18s, resulting in some of their TV adverts being banned.
Read more about this topic: WKD Original Vodka
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