Personal Life
For many years Bill Nicolai was a competitive sailplane pilot. He made the 12th successful ascent of Mount Sir Sandford in the Canadian North Selkirk Mountains with Ron Zimmerman and Brian Berry, brother of Jan Berry of the United States musical group, Jan and Dean. Nicolai's athletic feats also included the first-ever attempt to ski the Ptarmigan Traverse in the North Cascades in 1977 with Steve Barnett. His attentions later turned to Ironman Triathlon competitions and long distance running and cycling.
Nicolai is author of numerous articles published in Catalog Age, now Multichannel Merchant, and other marketing journals. He is a frequent speaker at the Annual Direct Marketing Association and ACCM conferences, as well as giving Webinar courses in conjunction with Multichannel Merchant's MCM LIVE! series.
Read more about this topic: William S. Nicolai
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