William Mc Donough - Cradle To Cradle Products Innovation Institute

Cradle To Cradle Products Innovation Institute

On May 20, 2010 at Google Corporate Headquarters, the Googleplex, McDonough announced the launch of the Green Products Innovation Institute, which was later renamed the Cradle to Cradle Products Innovation Institute Cradle to Cradle Products Innovation Institute. The Institute builds on the 2008 California state law that establishes the nation’s first green chemistry program. The non-profit public/private Institute has received the Cradle to Cradle product certification program on an exclusive, worldwide basis to accelerate the transition to safe material use and increased material reutilization. Executives from Google, Wal-Mart, YouTube, Shaw Inc. and Herman Miller Inc. joined McDonough for the announcement which took place before an audience of a couple hundred people.

Read more about this topic:  William Mc Donough

Famous quotes containing the words cradle to, cradle, products, innovation and/or institute:

    From cradle to grave this problem of running order through chaos, direction through space, discipline through freedom, unity through multiplicity, has always been, and must always be, the task of education, as it is the moral of religion, philosophy, science, art, politics and economy; but a boy’s will is his life, and he dies when it is broken, as the colt dies in harness, taking a new nature in becoming tame.
    Henry Brooks Adams (1838–1918)

    Nor envy’s snaky eye, finds harbour here,
    Nor flatterers’ venomous insinuations,
    Nor cunning humorists’ puddled opinions,
    Nor courteous ruin of proffered usury,
    Nor time prattled away, cradle of ignorance,
    Nor causeless duty, nor comber of arrogance,
    Nor trifling title of vanity dazzleth us,
    Nor golden manacles stand for a paradise;
    Sir Philip Sidney (1554–1586)

    Isn’t it odd that networks accept billions of dollars from advertisers to teach people to use products and then proclaim that children aren’t learning about violence from their steady diet of it on television!
    Toni Liebman (20th century)

    Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.
    Herbert J. Gans (b. 1927)

    Whenever any form of government shall become destructive of these ends, it is the right of the people to alter or to abolish it, & to institute new government, laying it’s foundation on such principles & organising it’s powers in such form, as to them shall seem most likely to effect their safety & happiness.
    Thomas Jefferson (1743–1826)