William Bernbach - Personal Life

Personal Life

At the Schenley Distillers mailroom in the 1930s one of Bernbach's assistants was Evelyn Carbone, a college student at Hunter who addressed labels on outgoing mail. While Bernbach worked his way into the advertising department, Evelyn became a receptionist. They fell in love and were married in 1938 by a Justice of the peace. Bernbach's family was against the marriage on religious grounds, but they lived happily and had two sons - John and Paul. After Bill's death, Evelyn and Bob Levenson the DDB creative leader, published "Bill Bernbach's Book: A History of Advertising that Changed the History of Advertising".

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