William Bernbach

William Bernbach

William (Bill) Bernbach (August 13, 1911, New York City - October 2, 1982, New York City) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.