History
The band's early releases were produced independently, leading to the founding of the Strawberry Records label. After the successful Bet You Think I'm Lonely album, the band partnered with Nettwerk for the production of their albums. Two albums were released under that label; a third album, Twist, was initially sponsored by Nettwerk, but creative differences resulted in the dissolution of the partnership.
The band has since eliminated all dependence on record labels, preferring instead independent production and promotion; the band has adopted a strategy to promote themselves directly to fans. With the release of Deformative Years, the band simultaneously released an extended web film utilizing music from the album. The costs of producing this video were substantially lower than a music video production for television music stations, such as MTV or MuchMusic.
The success of Bet You Think I'm Lonely also earned the band a Juno Award nomination for Best New Band. Other early hits for the duo included "Life-Sized Marilyn Monroe" and "Crying Shame".
Read more about this topic: Wild Strawberries (band)
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