WILD (AM) - The "Wild" Branding

The "Wild" Branding

The WILD callsign has been grandfathered years before Clear Channel trademarked The "Wild" branding (used on Rhythmic formatted Hip Hop stations) sometime in the 1990s or early 2000s. The WILD callsign on 1090 meant "Wild about Boston".

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Famous quotes containing the word wild:

    “To see a world in a grain of sand
    And a heaven in a wild flower,
    Hold infinity in the palm of your hand
    And eternity in an hour.”
    —William Blake (1757–1827)