The "Wild" Branding
The WILD callsign has been grandfathered years before Clear Channel trademarked The "Wild" branding (used on Rhythmic formatted Hip Hop stations) sometime in the 1990s or early 2000s. The WILD callsign on 1090 meant "Wild about Boston".
Read more about this topic: WILD (AM)
Famous quotes containing the word wild:
“In no part of the Seventeenth Century could the French be said to have had a foothold in Canada; they held only by the fur of the wild animals which they were exterminating.”
—Henry David Thoreau (1817–1862)
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