The "Wild" Branding
The WILD callsign has been grandfathered years before Clear Channel trademarked The "Wild" branding (used on Rhythmic formatted Hip Hop stations) sometime in the 1990s or early 2000s. The WILD callsign on 1090 meant "Wild about Boston".
Read more about this topic: WILD (AM)
Famous quotes containing the word wild:
“The night is darkening round me,
The wild winds coldly blow;
But a tyrant spell has bound me
And I cannot, cannot go.”
—Emily Brontë (1818–1848)