The "Wild" Branding
The WILD callsign has been grandfathered years before Clear Channel trademarked The "Wild" branding (used on Rhythmic formatted Hip Hop stations) sometime in the 1990s or early 2000s. The WILD callsign on 1090 meant "Wild about Boston".
Read more about this topic: WILD (AM)
Famous quotes containing the word wild:
“The Minstrel Boy to the war is gone
In the ranks of death you’ll find him,
His father’s sword he has girded on,
And his wild harp slung behind him.”
—Thomas Moore (1779–1852)