Single Release
The North American release of "Why Do You Love Me" kicked off on February 15, 2005, when Geffen scheduled the song to impact Alternative, Modern Rock and Triple-A radio stations across the United States. "Why Do You Love Me" was championed by a number of stations including WXRK in New York, WKQX in Chicago, KNDD in Seattle, XTRA in San Diego and Orlando's WOCL. After its first week on air "Why Do You Love Me" was the No. 1 Most Added track at Modern Rock radio; and debuted at No. 39 on the Hot Modern Rock Tracks chart at #39. On March 8, "Why Do You Love Me" was made available as a digital download in the United States and Canada. At the end of its first week on commercial sale, the song broke into both the Modern Rock Top Ten (at #10) and debuted on the Pop 100 (at #81) and the Hot 100 at #94. The song dipped a little after this early peak, leaving the Hot 100 and dropping to No. 11 on the Modern Rock chart and No. 97 on the Pop 100. Three weeks later, in the wake of the release of Bleed Like Me, "Why Do You Love Me" rebounded to #8. The song then began to drop on the Modern Rock chart after this second peak.
In the United Kingdom, A&E Records began their single release campaign by licensing a short clip of "Why Do You Love Me" for use on the Brit Awards broadcast as an intro theme for Shirley Manson who was there to announce the nominees and winner of that year's Best Live Act award (the winner that year was Garbage's label-mates Muse). A few days later, on February 18, "Why Do You Love Me" received its UK premiere on the BBC Radio One Jo Whiley Show. Radio One later C-listed the single, while XFM playlisted it as their "Single of the Week", reaching No. 1 on their airplay chart for several weeks. Beyond this, "Why Do You Love Me" struggled for support from mainstream radio.
On March 27, the single was released on CD maxi in Australia, where debuted at No. 19 in the ARIA Singles chart, and in a similar format across Europe the following day.
Garbage support the Bleed Like Me album, and the "Why Do You Love Me" single from March 29 with a European promotional campaign that includes three live dates in Paris, London and Cologne; a performance of the song and the band's debut single, "Vow", on an XFM radio session; and a notably large number of televised performances of "Why Do You Love Me" on CD:UK, Popworld, Friday Night with Jonathan Ross, Top of the Pops, Napster Live in the United Kingdom and on Album de la semaine, 20h10 petantes and Traffic music in France. Warner re-issue "Why Do You Love Me" to radio stations in a brand new configuration, omitting the opening guitar riff from throughout the song in an attempt to gain more radio exposure.
"Why Do You Love Me" is physically released in the UK on April 4 on CD, DVD and limited edition 7", as well as digital download. Warner encourages Garbage fans to purchase each format by issuing a wallet to house the singles through the band website. After reaching No. 4 in the mid-week chart flashes, it debuts on the UK Singles chart at No. 7 after selling 10,089 copies and is their highest charting single since 1996's "Stupid Girl". "Why Do You Love Me" also breaks a run of six consecutive Garbage singles to fall short of the UK Top 10. The airplay of "Why Do You Love Me" also benefits from the chart position; and the track moves up to No. 98 on the UK Airplay chart during the week of release.
Returning to North America in mid-April, Garbage tape an in-studio show for music show Fuse Comp'd on April 20. The set includes "Why Do You Love Me", and is the last TV recording of the song of the initial campaign as follow up single "Bleed Like Me" is released in May. The band perform "Why Do You Love Me" acoustically for a number of radio sessions, including for DC 101 and 92.3 Xtreme Radio. Later in September of that year, Garbage wrap up touring and promotion for the entire Bleed Like Me album with a short Australian tour that includes a performance of "Why Do You Love Me" on Rove Live.
On the week of February 19, 2008, "Why Do You Love Me" was released as a downloadable master track for use in the video game Rock Band.
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Famous quotes containing the words single and/or release:
“the whole field is a
white desire, empty, a single stem;
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a pious wish to whiteness gone over—
or nothing.”
—William Carlos Williams (1883–1963)
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—Margaret Mead (1901–1978)