Whispering Campaign - Use in Politics

Use in Politics

Whisper campaigns in the United States began with the conflict between John Adams and Thomas Jefferson as the two were vying for the 1800 presidential election. The Federalists (those on Adams' side) accused Jefferson of having robbed a widow and her children of a trust fund and of having fathered numerous mulatto children by his own slave women.

Whisper campaigns are frequently used in electoral politics as a method of shaping the discussion without being seen to do so. U.S. President Grover Cleveland was the target of a whisper campaign in 1884, when Republicans claimed that Cleveland had fathered an illegitimate child while he was still Governor of New York. President Franklin D. Roosevelt was frequently a topic of whisper campaigns resulting from his support for civil rights and other topics.

During the 2000 Republican presidential primary, Senator John McCain was the target of a whisper campaign implying that he had fathered a black child out of wedlock. (McCain's adopted daughter is a dark-skinned child from Bangladesh). Voters in South Carolina were reportedly asked, "Would you be more likely or less likely to vote for John McCain if you knew that he fathered an illegitimate black child?". McCain would later lose the South Carolina primary, and the nomination, to George W. Bush.

In addition, on the week of the nomination vote, dozens of radio stations were called on the same day asking talk show hosts what they thought of McCain's fathering of a black child out of wedlock. McCain later said of the incidents:

"There were some pretty vile and hurtful things said during the South Carolina primary. It's a really nasty side of politics. We tried to ignore it and I think we shielded from it. It's just unfortunate that that sort of thing still exists. As you know she's Bengali, and very dark skinned. A lot of phone calls were made by people who said we should be very ashamed about her, about the color of her skin. Thousands and thousands of calls from people to voters saying, 'You know, the McCains have a black baby.' I believe that there is a special place in hell for people like those."