Early History
The 660 AM frequency in New York originated as WEAF on March 2, 1922, owned by AT&T. In 1926 WEAF became the flagship station of the NBC Red Network, one of two radio chains operated by the National Broadcasting Company (NBC). By 1928 WEAF was purchased by NBC's parent company, the Radio Corporation of America.
As a result of the North American Radio Broadcasting Agreement of 1941, WEAF became a clear-channel station and could be heard across most of the eastern half of North America at night. In 1943 the United States Supreme Court, citing antitrust concerns, ordered RCA to sell off one of its radio networks. The company decided to keep the Red Network, and it was rebranded as the NBC Radio Network after the Blue Network was divested to Edward J. Noble.
WEAF's call letters were changed to WNBC in 1946, then to WRCA in 1954, and back to WNBC in 1960. During the 1960s, WNBC relied less on network programming and adopted a talk format, followed by a switch to a middle-of-the-road music sound. The station spent much of the 1970s and early 1980s flipping between the Top 40 and adult contemporary formats, with varying success. By the middle of the 1980s WNBC played less music and relied more on personality-driven talk programs with hosts such as Don Imus, Howard Stern, Joey Reynolds, Alan Colmes, and Soupy Sales.
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