Naming Rights
Before its construction, the proposed arena was tentatively called "Spectrum II". The Center was originally named for CoreStates Bank, which agreed to pay $40 million over 21 years for the naming rights, with additional terms to be settled later for an additional eight-year period at the end of the contract. However, the contract has gone through multiple hands due to various bank mergers; first by First Union Bank in 1998, Wachovia in 2003, and finally by Wells Fargo in July 2010. Installation of the new Wells Fargo Center branding began on July 27, 2010, with the removal of the Wachovia Center signage, followed by the installation of the new Wells Fargo Center signage. Work was completed in September 2010.
Read more about this topic: Wells Fargo Center (Philadelphia)
Famous quotes containing the words naming and/or rights:
“Husband,
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (1928–1974)
“If the veil were withdrawn from the sanctuary of domestic life, and man could look upon the fear, the loathing, the detestations which his tyranny and reckless gratification of self has caused to take the place of confiding love, which placed a woman in his power, he would shudder at the hideous wrong of the present regulations of the domestic abode.”
—Lydia Jane Pierson, U.S. women’s rights activist and corresponding editor of The Woman’s Advocate. The Woman’s Advocate, represented in The Lily, pp. 117-8 (1855-1858 or 1860)