Atmosphere
It also has a reputation for a party atmosphere, with a large proportion of attendees choosing to wear fancy dress. Recent years have seen large groups of costumes that vary from Fred Flintstone and Wilma to Care Bears, dance troops, wrestlers and many other interesting costumes. More recently items of recent media interest or advertisements form a key theme. Saddam Hussein, Osama Bin Laden, George Bush have made appearances. Movie figures such as Men in Black (MIB) and Austin Powers are crowd favorites and an impersonator of Austin has been a regular feature each year performing to the crowd.
In 2009 Air New Zealand, one of the major sponsors for the Wellington sevens, introduced a 'Beads for Kisses' ambient media campaign as a yearly sevens ritual. Over 100,000 strings of Mardi gras style beads were given to the crowd, who could then exchange the beads for kisses from other participants. This was followed in 2010 with the addition of kissing booths.
Read more about this topic: Wellington Sevens
Famous quotes containing the word atmosphere:
“A noble soul is not the one that can manage the highest flights but the one that rises very little and falls very little but always dwells in a free, resplendent atmosphere and altitude.”
—Friedrich Nietzsche (1844–1900)
“The meeting in the open of two dogs, strangers to each other, is one of the most painful, thrilling, and pregnant of all conceivabale encounters; it is surrounded by an atmosphere of the last canniness, presided over by a constraint for which I have no preciser name; they simply cannot pass each other, their mutual embarrassment is frightful to behold.”
—Thomas Mann (1875–1955)
“I have wrestled with death. It is the most unexciting contest you can imagine. It takes place in an impalpable greyness, with nothing underfoot, with nothing around, without spectators, without clamor, without glory, without the great desire of victory, without the great desire of defeat, in a sickly atmosphere of tepid skepticism, without much belief in your own right, and still less in that of your adversary.”
—Joseph Conrad (1857–1924)