Advertising
Webster's Pennine Bitter was known for its slogan: "Drives out the northern thirst" first used in 1970 and supported throughout the 1970s by a local television campaign featuring Yorkshire cricketer Fred Trueman. In the advertisements, Trueman would breathe fire after drinking his pint of Pennine Bitter and say "We like things right in Yorkshire – like our beer. Webster's Pennine Bitter. Drives out the northern thirst."
The comedian Charlie Williams appeared in television advertisements for Yorkshire Bitter in 1984–85. One of the Williams advertisements featured a cameo from Yorkshire cricketers Fred Trueman and Ray Illingworth. The Webster's Yorkshire Bitter "Talking horses" campaign ran from 1986 until 1992 with the slogan "It's right tasty is Webster's". Dray horses were used during the 1980s, but were replaced by animatronic puppets during the 1990s.
Read more about this topic: Webster's Brewery
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)