Advertising
Webster's Pennine Bitter was known for its slogan: "Drives out the northern thirst" first used in 1970 and supported throughout the 1970s by a local television campaign featuring Yorkshire cricketer Fred Trueman. In the advertisements, Trueman would breathe fire after drinking his pint of Pennine Bitter and say "We like things right in Yorkshire – like our beer. Webster's Pennine Bitter. Drives out the northern thirst."
The comedian Charlie Williams appeared in television advertisements for Yorkshire Bitter in 1984–85. One of the Williams advertisements featured a cameo from Yorkshire cricketers Fred Trueman and Ray Illingworth. The Webster's Yorkshire Bitter "Talking horses" campaign ran from 1986 until 1992 with the slogan "It's right tasty is Webster's". Dray horses were used during the 1980s, but were replaced by animatronic puppets during the 1990s.
Read more about this topic: Webster's Brewery
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)