Washburn Guitars - Endorsers

Endorsers

Washburn uses the mechanism of endorsements, where:

• Manufacturer provides custom-shop instrument that suits the artist best, for free (or even paying artist).
• Artists promotes his or her usage of that instrument and advertises manufacturer company.

This process greatly promotes the whole industry. Beginning artists often try to copy the sound of their favourite artists and thus try to use the same equipment. Endorsements help both manufacturers and consumers: beginning artists get to know what kind of equipment their idol uses and can copy their sound easier, and companies raise sales.

The whole list of Washburn endorsers.