Landor Associates
Landor and his wife, Josephine, launched a design firm in their small flat, working from the living room table. Passionate about his work, he succeeded in attracting clients from a wide variety of fields, adding staff and relocating to larger offices as the need grew. In a move characteristic of his ebullient personality and original business style, Landor bought a retired ferryboat, the Klamath, in 1964 and turned it into his company's corporate headquarters.
His work included brands like Del Monte, Marlboro, Fujifilm, Tab and Bank of America. He also designed the corporate identities for many airlines, including Alitalia, British Airways, Garuda Indonesia, Japan Airlines, Delta Air Lines, Cathay Pacific Airways, and Singapore Airlines.
In 1985, Walter Landor gave the commencement address at Art Center College of Design (Pasadena, California), where he shared his five secrets for a successful design career; he was also presented with an honorary degree.
In 1994 the Smithsonian Institute honored Walter Landor by establishing a permanent collection of his designs and packaging. Landor died in 1995 at the age of 81, but his work is carried on by the company that bears his name.
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Famous quotes containing the words landor and/or associates:
“I know what wages beauty gives,
How hard a life her servant lives,
Yet praise the winters gone:
There is not a fool can call me friend,
And I may dine at journey’s end
With Landor and with Donne.”
—William Butler Yeats (1865–1939)
“A man should not go where he cannot carry his whole sphere or society with him,Mnot bodily, the whole circle of his friends, but atmospherically. He should preserve in a new company the same attitude of mind and reality of relation, which his daily associates draw him to, else he is shorn of his best beams, and will be an orphan in the merriest club.”
—Ralph Waldo Emerson (1803–1882)