Walter Landor (9 July 1913 – 9 June 1995), born Walter Landauer in 1913 in Munich, Germany, was a brand design legend and the founder of Landor Associates. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor Associates, the company he founded in 1941, has offices around the world and enjoys a significant reputation for rigorous strategic thinking coupled with groundbreaking creativity.
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.
Read more about Walter Landor: Early Years, Landor Associates, External Links
Famous quotes containing the words walter and/or landor:
“With the single exception of Homer, there is no eminent writer, not even Sir Walter Scott, whom I can despise so entirely as I despise Shakespear when I measure my mind against his.... But I am bound to add that I pity the man who cannot enjoy Shakespear. He has outlasted thousands of abler thinkers, and will outlast a thousand more.”
—George Bernard Shaw (1856–1950)
“Prose on certain occasions can bear a great deal of poetry; on the other hand, poetry sinks and swoons under a moderate weight of prose.”
—Walter Savage Landor (1775–1864)