Walter Landor (9 July 1913 – 9 June 1995), born Walter Landauer in 1913 in Munich, Germany, was a brand design legend and the founder of Landor Associates. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor Associates, the company he founded in 1941, has offices around the world and enjoys a significant reputation for rigorous strategic thinking coupled with groundbreaking creativity.
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.
Read more about Walter Landor: Early Years, Landor Associates, External Links
Famous quotes containing the words walter and/or landor:
“But it is hard to know them from friends, they are so obsequious and full of protestations; for a wolf resembles a dog, so doth a flatterer a friend.”
—Sir Walter Raleigh (1552–1618)
“My slumber broken and my doublet torn,
I find the laurel also bears a thorn.”
—Walter Savage Landor (1775–1864)