Walter Landor (9 July 1913 – 9 June 1995), born Walter Landauer in 1913 in Munich, Germany, was a brand design legend and the founder of Landor Associates. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor Associates, the company he founded in 1941, has offices around the world and enjoys a significant reputation for rigorous strategic thinking coupled with groundbreaking creativity.
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.
Read more about Walter Landor: Early Years, Landor Associates, External Links
Famous quotes containing the words walter and/or landor:
“Our graves that hide us from the searching sun
Are like drawn curtains when the play is done.
Thus march we, playing, to our latest rest,
Only, we die in earnest—that’s no jest.”
—Sir Walter Raleigh (1552?–1618)
“Death stands above me, whispering low
I know not what into my ear;”
—Walter Savage Landor (1775–1864)