Walter Dill Scott - Works

Works

  • The Psychology of Advertising in Theory and Practice. Small, Maynard & Company. 1903.
  • Increasing Human Efficiency in Business - A contribution to the psychology of business. The Macmillan company. 1911.

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    “His character as one of the fathers of the English language would alone make his works important, even those which have little poetical merit. He was as simple as Wordsworth in preferring his homely but vigorous Saxon tongue, when it was neglected by the court, and had not yet attained to the dignity of a literature, and rendered a similar service to his country to that which Dante rendered to Italy.”
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