Wall Drug Today
To date, Wall Drug still offers free ice water, but as they have become more popular, they have started to offer free bumper stickers and signs to aid in promotion, and coffee for 5 cents. Some popular free bumper stickers read "Where the heck is Wall Drug?", "How many miles to Wall Drug?", and "Where in the world is Wall Drug?".
Back when the U.S. Air Force was still operating Minuteman Missile silos in the Western South Dakota plains, Wall Drug used to offer free coffee and donuts to service personnel if they stopped in on their way to/from Ellsworth AFB (50 miles (80 km) west on Interstate 90). Wall Drug continues to offer free coffee and a donut to honeymooners, veterans, priests, hunters, truck drivers, and other travelers.
Ted Hustead died in 1999. The following day, the governor of South Dakota began his annual State of the State address by commemorating Hustead as "a guy that figured out that free ice water could turn you into a phenomenal success in the middle of a semi-arid desert way out in the middle of someplace."
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Famous quotes containing the words wall, drug and/or today:
“The mountain stood there to be pointed at.
Pasture ran up the side a little way,
And then there was a wall of trees with trunks;
After that only tops of trees, and cliffs
Imperfectly concealed among the leaves.”
—Robert Frost (1874–1963)
“Behind the steering wheel
The boy took out his own forehead.
His girlfriend’s head was a green bag
Of narcissus stems. “OK you win
But meet me anyway at Cohen’s Drug Store
In 22 minutes.””
—John Ashbery (b. 1927)
“It makes worries like what you wear today seem stupid.”
—Rebecca Neel (b. c. 1981)