Advertising
The placement of the engine under the rear trunk of the Type 3 was highlighted in an American television commercial for Volkswagen in the 1960s. The commercial featured Dustin Hoffman showing the interior of the Fastback model and explaining the car's technical features but unable to locate the engine. The commercial closes with a title reading, "Your VW dealer will show you where the motor is."
Read more about this topic: Volkswagen Type 3
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)