Advertising
The placement of the engine under the rear trunk of the Type 3 was highlighted in an American television commercial for Volkswagen in the 1960s. The commercial featured Dustin Hoffman showing the interior of the Fastback model and explaining the car's technical features but unable to locate the engine. The commercial closes with a title reading, "Your VW dealer will show you where the motor is."
Read more about this topic: Volkswagen Type 3
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)