Market Share
At the time of purchase in November 1998, BellSouth had 138,000 customers. The company's main rival is Telecom New Zealand, New Zealand's second largest telecommunications company behind Vodafone. Telecom had the advantage that it had a 6-year head-start on BellSouth, however this advantage has slipped away in recent years.
After Vodafone took over Bellsouth, it expanded network coverage to compete more effectively with Telecom. Vodafone has constantly increased its market share and now surpasses Telecom in mobile customers.
According to the Commerce Commission's 2011 Telecommunications Market Annual Report Vodafone's market share was 47.8%, Telecom New Zealand's 37.6% and newcomer Two Degrees Mobile 13.6%. The remainder of the market is made up of MVNO operators who have a combined customer base of only 56,000.
On 31 October 2012 Vodafone acquired 100% of TelstraClear from Telstra.
Read more about this topic: Vodafone New Zealand
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