VLM Airlines - Service

Service

VLM used to promote itself as Europe's leading "Business Airline" and tried to reflect this in its pursuit of superior service. On board, passengers were served fresh meals, and were able to request a vegetarian or kosher meal at the time of reservation. Meals were presented on a half-tray, and all passengers were served drinks in real glasses with tea and coffee served in china cups. Such features are not commonly found on short haul airlines.

After the CiyJet/Air France takeover, this product was downgraded to move in line to reflect the Air France-KLM product on short-haul flights. There is now a simple service of sandwiches and drinks, with glassware and china cups replaced by plastic. However, small features of VLM still remain, with the handing out of boiled sweets before take off and the distribution of Belgian chocolates mid-flight.