Vividness of Visual Imagery Questionnaire (VVIQ) - Validation of The VVIQ

Validation of The VVIQ

The VVIQ has proved an essential tool in the scientific investigation of mental imagery as a phenomenological, behavioral and neurological construct. Marks' (1973) paper has been cited in more than 700 studies of mental imagery in a variety of fields including cognitive psychology, clinical psychology and neuropsychology. The VVIQ and VVIQ2 are both available on the Internet: and also on YouTube

The procedure can be carried out with eyes closed and/or with eyes open. Total score on the VVIQ is a predictor of the person's performance in a variety of cognitive, motor, and creative tasks. For example, Marks (1973) reported that high vividness scores correlate with the accuracy of recall of coloured photographs.

Rodway, Gillies and Schepman (2006) used a novel long-term change detection task to determine whether participants with low and high vividness scores on the VVIQ2 showed any performance differences. Rodway et al. (2006) found that high vividness participants were significantly more accurate at detecting salient changes to pictures compared to low vividness participants. This replicated an earlier study by Gur and Hilgard (1975).

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