Vividness Of Visual Imagery Questionnaire (VVIQ)
The Vividness of Visual Imagery Questionnaire (VVIQ) was developed in 1973 by the British psychologist David Marks (Marks, 1973). The VVIQ consists of 16 items in four groups of 4 items in which the participant is invited to consider the image formed in thinking about a specific scenes and situations. The vividness of the image is rated along a 5-point scale. The questionnaire has been widely used as a measure of individual differences in vividness of visual imagery. The large body of evidence confirms that the VVIQ is a valid and reliable psychometric measure of visual image vividness.
Famous quotes containing the words visual and/or imagery:
“Nowadays peoples visual imagination is so much more sophisticated, so much more developed, particularly in young people, that now you can make an image which just slightly suggests something, they can make of it what they will.”
—Robert Doisneau (b. 1912)
“The Dada object reflected an ironic posture before the consecrated forms of art. The surrealist object differs significantly in this respect. It stands for a mysterious relationship with the outer world established by mans sensibility in a way that involves concrete forms in projecting the artists inner model.”
—J.H. Matthews. Object Lessons, The Imagery of Surrealism, Syracuse University Press (1977)