Viral Messages refer to marketing messages that are passed from person to person through their Social Networks. To create successful viral marketing messages, where success is defined as positive Return on Investment, marketers must:
- identify individuals with high Social Networking Potential (SNP)
- communicate compelling information that induces them to purchase the marketer's offer
- communicate information that high SNPs are likely to pass on through their social network
Communication of information in media that can be easily forwarded such as Internet videos, text messages (SMS) can effectively augment word of mouth transmission of the information throughout social networks.
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Famous quotes containing the word messages:
“All the old supports going, gone, this man reaches out a hand to steady himself on a ledge of rough brick that is warm in the sun: his hand feeds him messages of solidity, but his mind messages of destruction, for this breathing substance, made of earth, will be a dance of atoms, he knows it, his intelligence tells him so: there will soon be war, he is in the middle of war, where he stands will be a waste, mounds of rubble, and this solid earthy substance will be a film of dust on ruins.”
—Doris Lessing (b. 1919)