Social Networking
The growth of social networking has significantly contributed to the effectiveness of viral marketing. As of 2009, two thirds of the world's Internet population visits a social network or blog site at least every week. Facebook alone has over 1 Billion active users. In 2009, time spent visiting social media sites began to exceed time spent emailing. A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.
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Famous quotes containing the word social:
“... the idea of a classless society is ... a disastrous mirage which cannot be maintained without tyranny of the few over the many. It is even more pernicious culturally than politically, not because the monolithic state forces the party line upon its intellectuals and artists, but because it has no social patterns to reflect.”
—Agnes E. Meyer (1887–1970)