Social Networking
The growth of social networking has significantly contributed to the effectiveness of viral marketing. As of 2009, two thirds of the world's Internet population visits a social network or blog site at least every week. Facebook alone has over 1 Billion active users. In 2009, time spent visiting social media sites began to exceed time spent emailing. A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.
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Famous quotes containing the word social:
“There was a time when the average reader read a novel simply for the moral he could get out of it, and however naïve that may have been, it was a good deal less naïve than some of the limited objectives he has now. Today novels are considered to be entirely concerned with the social or economic or psychological forces that they will by necessity exhibit, or with those details of daily life that are for the good novelist only means to some deeper end.”
—Flannery O’Connor (1925–1964)