VIEW Conference - History

History

Beginning in 2000 as Virtuality Conference, the conference changed its name during its eighth edition, in 2007, becoming VIEW: Virtual Interactive Emerging World. The content of the conference has changed and evolved over the years as well. While still focusing on "virtual reality", the VIEW Conference now includes emerging digital technology and applications including animation, special effects, virtual architecture, and videogames.

"Virtual Reality is an alternate world filled with computer-generated images that respond to human movements. These simulated environments are usually visited with the aid of an expensive data suit which features stereophonic video goggles and fiber-optic data gloves."

Through lectures, meetings, tributes, exhibits, screenings and demo presentations VIEW has been able to reveal the new digital frontier sweeping from cinema to architecture, from automotive design to advertisement, from medicine to videogames.

"VIEW Conference has contributed over these years to the development and the embedding of a network of public and private entities involved in digital technology and multimedia, which now represents a significant and strategic portion of the local economic development."

In 2005 the VIEW Conference established the "VIEW Award", an international award for 3D animated and VFX short films, targeted to students, artists and filmmakers. In 2012 VIEW announces a new contest, the VIEW Social Contest, aimed at involving visual artists, designers and computer graphics lovers with works using 2D/3D animation and/or VFX focusing on themes of social relevance.

"The VIEW Conference is an important moment in the cultural life of our city. Turin has undergone a tremendous change in the past 20 years. It was a manufacturing center until the beginning of the 1980s. Today, we have a wide range of cultural industries. And, during VIEW, we have four days to concentrate on technology and culture, which is why we look to this event with such great interest."